diff --git a/core/health/counter.go b/core/health/counter.go
index 78604c0..584e609 100644
--- a/core/health/counter.go
+++ b/core/health/counter.go
@@ -12,6 +12,7 @@ const DefaultResetPeriod = time.Minute * 15
 // AtomicCounter is a default Counter implementation.
 // It uses atomics under the hood (hence the name) and can be configured with custom reset timeout and
 type AtomicCounter struct {
+	name              atomic.String
 	msg               atomic.String
 	timestamp         atomic.Time
 	resetPeriod       time.Duration
@@ -23,16 +24,25 @@ type AtomicCounter struct {
 }
 
 // NewAtomicCounterWithPeriod returns AtomicCounter configured with provided period.
-func NewAtomicCounterWithPeriod(resetPeriod time.Duration) Counter {
+func NewAtomicCounterWithPeriod(name string, resetPeriod time.Duration) Counter {
 	c := &AtomicCounter{}
+	c.SetName(name)
 	c.resetPeriod = resetPeriod
 	c.timestamp.Store(time.Now())
 	return c
 }
 
 // NewAtomicCounter returns AtomicCounter with DefaultResetPeriod.
-func NewAtomicCounter() Counter {
-	return NewAtomicCounterWithPeriod(DefaultResetPeriod)
+func NewAtomicCounter(name string) Counter {
+	return NewAtomicCounterWithPeriod(name, DefaultResetPeriod)
+}
+
+func (a *AtomicCounter) Name() string {
+	return a.name.Load()
+}
+
+func (a *AtomicCounter) SetName(name string) {
+	a.name.Store(name)
 }
 
 func (a *AtomicCounter) HitSuccess() {
diff --git a/core/health/iface.go b/core/health/iface.go
index eb3f143..7c11b87 100644
--- a/core/health/iface.go
+++ b/core/health/iface.go
@@ -3,7 +3,8 @@ package health
 // Storage stores different instances of Counter. Implementation should be goroutine-safe.
 type Storage interface {
 	// Get counter by its ID. The counter will be instantiated automatically if necessary.
-	Get(id int) Counter
+	// Name here is not used to identify the counter in the storage.
+	Get(id int, name string) Counter
 	// Remove counter if it exists.
 	Remove(id int)
 	// Process will iterate over counters and call Processor on each of them.
@@ -15,6 +16,10 @@ type Storage interface {
 // is not working properly (invalid credentials, too many failed requests, etc) and take further action based on the result.
 // Implementation should be goroutine-safe.
 type Counter interface {
+	// Name can be used as a more friendly identifier for the counter.
+	Name() string
+	// SetName of the counter.
+	SetName(name string)
 	// HitSuccess registers successful request. It should automatically clear error state because that state should be
 	// used only if error is totally unrecoverable.
 	HitSuccess()
@@ -55,8 +60,8 @@ type Processor interface {
 
 // NotifyMessageLocalizer is the smallest subset of core.Localizer used in the
 type NotifyMessageLocalizer interface {
-	SetLocale(string)
-	GetLocalizedMessage(string) string
+	SetLocale(locale string)
+	GetLocalizedTemplateMessage(messageID string, templateData map[string]interface{}) string
 }
 
 // NotifyFunc will send notification about error to the system with provided credentials.
@@ -64,7 +69,7 @@ type NotifyMessageLocalizer interface {
 type NotifyFunc func(apiURL, apiKey, msg string)
 
 // CounterConstructor is used to create counters. This way you can implement your own counter and still use default CounterStorage.
-type CounterConstructor func() Counter
+type CounterConstructor func(name string) Counter
 
 // ConnectionDataProvider should return the connection credentials and language by counter ID.
 // It's best to use account ID as a counter ID to be able to retrieve the necessary data as easy as possible.
diff --git a/core/health/processor.go b/core/health/processor.go
index 35804ca..fe469ea 100644
--- a/core/health/processor.go
+++ b/core/health/processor.go
@@ -26,8 +26,8 @@ func (c CounterProcessor) Process(id int, counter Counter) {
 			return
 		}
 
-		apiURL, apiKey, lang := c.ConnectionDataProvider(id)
-		c.Notifier(apiURL, apiKey, c.getErrorText(counter.Message(), lang))
+		apiURL, apiKey, _ := c.ConnectionDataProvider(id)
+		c.Notifier(apiURL, apiKey, counter.Message())
 		counter.FailureProcessed()
 		return
 	}
@@ -55,15 +55,15 @@ func (c CounterProcessor) Process(id int, counter Counter) {
 	}
 
 	apiURL, apiKey, lang := c.ConnectionDataProvider(id)
-	c.Notifier(apiURL, apiKey, c.getErrorText(c.Error, lang))
+	c.Notifier(apiURL, apiKey, c.getErrorText(counter.Name(), c.Error, lang))
 	counter.CountersProcessed()
 	return
 }
 
-func (c CounterProcessor) getErrorText(msg, lang string) string {
+func (c CounterProcessor) getErrorText(name, msg, lang string) string {
 	if c.Localizer == nil {
 		return msg
 	}
 	c.Localizer.SetLocale(lang)
-	return c.Localizer.GetLocalizedMessage(msg)
+	return c.Localizer.GetLocalizedTemplateMessage(msg, map[string]interface{}{"Name": name})
 }
diff --git a/core/health/storage.go b/core/health/storage.go
index b74a7c4..5ae4870 100644
--- a/core/health/storage.go
+++ b/core/health/storage.go
@@ -15,12 +15,14 @@ func NewSyncMapStorage(constructor CounterConstructor) Storage {
 	return &SyncMapStorage{constructor: constructor}
 }
 
-func (s *SyncMapStorage) Get(id int) Counter {
+func (s *SyncMapStorage) Get(id int, name string) Counter {
 	val, found := s.m.Load(id)
 	if found {
+		counter := val.(Counter)
+		counter.SetName(name)
 		return val.(Counter)
 	}
-	c := s.constructor()
+	c := s.constructor(name)
 	s.m.Store(id, c)
 	return c
 }